Adverts for a drinks brand that suggested having a whisky tasting at the top of a mountain have been banned after a watchdog ruled they were irresponsible.
The Advertising Standards Authority said that two adverts for River Rock, a single malt Scotch whisky, linked alcohol with unsafe locations.
A group of climbers were shown in the adverts ascending the Stob Ghabhar mountain in the Highlands and featured the tagline: “What better way to mark the launch of River Rock batch #2 than by summiting 3,500 feet for a wild whisky tasting with good friends?” One image showed a bottle of River Rock being poured into small tumblers and another showed someone pouring whisky into a fellow mountaineer’s cup.
One advert stated “The evening culminated in