Sainsbury’s apologises for cream tea faux pas in Cornwall

A Sainsbury’s in Truro hung up a picture of tea with the cream and jam the wrong way round for the locals
A Sainsbury’s in Truro hung up a picture of tea with the cream and jam the wrong way round for the locals
SWNS

What hope is there of ending international conflict when the cream tea war raging on either side of the Tamar river shows no sign of reconciliation?

Sainsbury’s has promised to change a picture in one of its Cornish stores because it showed the wrong sort of tea. The image at a branch in Truro depicted a fruit scone — itself an error for purists who say it must be a plain Cornish split — with clotted cream on the bottom and the jam uppermost. The done thing in Cornwall is to put the jam on first, while in Devon they start with the cream.

Some customers muttered darkly of a store boycott while others made a point of complaining to the chain nationally. Andreas Drosiadis,