For a seasoned PR executive and author of a book called The Bluffer’s Guide to Public Relations it might have seemed obvious not to insult the nation where your company has its headquarters.
However, blog posts and tweets ridiculing the Welsh by Keith Hann, director of corporate affairs at Iceland, cost him his job today after the frozen food retailer was forced to apologise to quash a threatened boycott of its stores.
The renowned City PR operative, who was born in Newcastle, described Welsh as “gibberish” and “a dead language that sounds uncannily like someone with bad catarrh clearing his throat”.
He made the comments on a personal blog and also posted a tweet saying: “Inhabitants of the UK’s Celtic fringe loathe all visitors.”
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