KFC serves up a sexy new image for Colonel Sanders

The film, to be shown by KFC on the Lifetime channel, features steamy scenes with Colonel Sanders
The film, to be shown by KFC on the Lifetime channel, features steamy scenes with Colonel Sanders

A steamy short film is coming soon to US television featuring a chef with bulging biceps, a smouldering pout and a familiar-looking grey goatee beard.

He also possesses a secret recipe for fried chicken.

By the end of the tongue-in-cheek trailer it is clear that the world’s second largest restaurant chain is trying to rebrand its founder as an unlikely romantic hero: “Mario Lopez is Colonel Sanders in A Recipe for Seduction.”

The 15-minute “mini movie” will air on the Lifetime channel on Sunday, presented by Kentucky Fried Chicken (KFC). It is not expected to be a strong contender for the Oscars.

The plot appears to revolve around a wealthy American family, whose adult daughter breaks off an engagement to her scheming mother’s favoured suitor