Corona’s staycation ad puts beauty spots ‘at risk’

The adverts for Corona show revellers driving on pristine sand and lighting a fire on the beach
The adverts for Corona show revellers driving on pristine sand and lighting a fire on the beach
ALAMY

Corona, the beer brand, has been criticised for an advert showing staycationers enjoying “lager, 4x4s and wild arson” in a rural area of Scotland where locals say they have been besieged by tourists.

The Mexican Pilsner, owned by the beer company AB InBev, has released two new ads much to the annoyance of locals in the Outer Hebrides.

Tapping into the uncertainty caused by the Covid-19 travel restrictions, Corona’s videos show groups of chic revellers holidaying at destinations closer to home.

But residents say Corona has chosen beauty spots that have already been beset by an influx of wild campers pitching up in back gardens, leaving a trail of trash, faeces and illegal barbecues in their wake.

The advert follows a group of millennials from