When is chocolate not chocolate? When it’s 100 per cent chocolate, according to German bureaucrats.
Ritter Sport, one of Germany’s most popular confectionery firms, has railed against “preposterous” rules that forbid it from referring to its 100 per cent cacao bar as chocolate because the product does not contain added sugar.
The Cacao y Nada (cacao and nothing) bar is slightly sweetened with sugars extracted from the bean pulp, but does not qualify as chocolate under the country’s strict food labelling laws.
The company, whose bars account for nearly a fifth of German chocolate sales, complains that smaller rivals are allowed to get away with flouting the red tape. Andreas Ronken, its managing director, said that it could easily circumvent the rules by adding
